Nothing For Sale Here

Roy Everitt on marketingWhat exactly is the point of email marketing, or any marketing – or any business, come to that?

It’s to sell someone a solution to their problem. Or, to put it another way, it’s to solve people’s problems at a profit.

Pretending you’re happy to give everything away, forever, and with no prospect of making a sale later, is dishonest.

Unless it’s true. In which case it’s just daft.

If people don’t want to buy today (and some won’t), remember SW3:

“Some will, some won’t, so what?”


PS. So what am I selling? Actually nothing, but I still want your money.

I’m hoping to cycle John O’Groats to Lands End in September, raising more money for MS Society, and meanwhile, I’ll be doing a 50-mile ride this weekend as part of my training.

YOU can donate here

And if you want to sponsor the big trip itself, with all kinds of lovely publicity for your business and a very warm glow for you, I’ll be extremely happy to hear from you.

The total needed is only £1000 but if I pay it you don’t benefit…