Yes, it is a stupid question. But it’s a very good question if it reminds you how stupid a question it is.
Confused? I’ll explain.
“How long is a piece of elastic?” is about as meaningful as asking yourself (or being tempted to answer) the question, “What’s the going rate?”
You see, while I would say there’s no such thing as the going rate, it’s true that there is such a thing as your current price – or your first, instinctive guess at your price if someone asks you for something new.
So THAT’S what you need to think of as a piece of elastic and realise that it can be the length it says on the packet (your current price or first guess) or it can be s-t-r-e-t-c-h-e-d to be almost any length you like.
Elasticated trousers are designed to stretch around a wide range of waists, and are also the only time a ‘one size fits all’ approach can be said to work.
Substitute need and budget for waist and you’ll see that you can just as easily cater for the fuller figure as the slimline one, with exactly the same ‘garment’.
So the secret to making your business and its products more valuable is found in choosing your customer – aim for the ‘fuller figure’ and stretch your elastic as far as it will go.
And it’s worth noting that people with fuller figures are often grateful to find anyone that can satisfy their need, at whatever price.
But you know we’re not talking about trousers, now. Right?