When it comes to creating a brand image there’s not much that’s more compelling than personality. Not “personality” as in something you create but the real, genuine, back to the real you, personality.
If you’ve tried to create a USP for your business you’ll know how difficult it can be to come up with something that’s both compelling and unique. Continue reading
Not a bad life!
One of the most satisfying things anyone can experience is the sense of being valued by other people – whether in a personal capacity or in business.
We all love to be loved, but in business the value to us is more tangible. Put simply, the expert makes more money from his or her specialism than the generalist can by selling his or her time – even if their quality of work is much the same. Continue reading
Listening to Simon and Garfunkel this evening I can’t help but think the UK and the USA were a lot closer a few decades ago than we are now. We shared music and still do. We shared values and mostly still do.
But, increasingly, we Brits struggle to understand America and what it stands for. Continue reading
You know that thing you meant to do?
You should probably do it. Today, if you can, but certainly as soon as possible.
Let me tell you a very short story…