What Got You Here Won’t Get You There (but that’s okay)

Roy Everitt on marketingYou’ve probably heard it said before that the skills, ideas or attitudes that got you to where you are today won’t be the ones you need to get you any further.

The thought has been credited to Einstein, so it must be true.

And it is, but it doesn’t matter, or at least it doesn’t matter as much as you might think, because Continue reading

How’s the New You?

Roy Everitt on marketingHow’s it going with the resolutions so far?

New Year, new you, perhaps?

We all know in our hearts it doesn’t work that way, or we’d all be perfect people and exactly where we wanted to be as soon as we worked out what it was we wanted.

The truth is, major changes in ourselves don’t happen overnight, even at New Year. Instead, they happen incrementally, little by little.

Of course, a small change can have big repercussions. Decisions have consequences, and that’s where their power lies. So it follows that, to make major changes in your life you should concentrate on doing the things that will effect those changes, not waste your time trying to make major changes to yourself, especially overnight.

That might sound like the very opposite of what the self help gurus have been telling you. But tell me this – how much have they actually changed things for you so far?

And how much more might things have changed for you if you’d spent more time doing the little things that make a material difference and less of it hoping for miraculous changes in yourself (which will then magically change your material circumstances too)?

You’re already all you need to be, for now. If you’re dissatisfied with your lot, that means you’re ready to accept more. So make that happen first and then see how much you ‘grow’ when it does.

Is Your World Shrinking or Growing?

Roy Everitt on marketingYou know that feeling we all get sometimes when we don’t want to do something? Well, there’s a line of thought that says we should be true to ourselves and not do anything we don’t want to.

In the end, we usually find we want to do what we need to do (even if we’d really rather not) because the pain of not doing it is worse than the pain of doing it. Still with me? Continue reading

Degrees of Perfection

Roy Everitt on marketingWe were catching up with the latest Dr Who last night – a brilliant episode in my opinion. In it, the Doctor is wondering out loud about the possibility of creatures that have evolved the ability to hide perfectly. Not just camouflage, but actual invisibility.

How can we be sure they don’t exist? Answer: we can’t.

He gave a couple of other examples of evolution producing perfection, too: Continue reading