The Value of Expert Status

Roy Everitt on marketing

Not a bad life!

One of the most satisfying things anyone can experience is the sense of being valued by other people – whether in a personal capacity or in business.

We all love to be loved, but in business the value to us is more tangible. Put simply, the expert makes more money from his or her specialism than the generalist can by selling his or her time – even if their quality of work is much the same. Continue reading

The Worst Thing in Business?

Roy Everitt on marketingWant to know what the worst thing is? Well, you could argue it’s any problem that you can’t solve (and that’s hurting you) but there’s nearly always a solution, even if you don’t know it. Ask someone who knows and that problem is solved.

You could say it’s lack of cash (otherwise known as late payers), bad suppliers or staff you can’t rely on. All these can be solved, too, Continue reading